shiftmaker
LET's GET IT DONE!
We help creatives, innovative startups and growing charities - particularly those driven by a wider mission or challenging the status quo - make their mark and grow.
WHAT WE DO
MARKETING
Every client is unique, and that's why we take the time to get to know you and your goals before developing a marketing strategy. We'll work with you to identify your target audience, show you how to reach them, and create a plan you can be confident in that's tailored to your specific needs.
PR
Our work has been featured in the likes of BBC News to The Today Show (US), Wired to Dezeen, The Guardian to The Voice, and Cycling Weekly to Little London. We know when it’s possible to make a big splash and understand how to impactfully work with more niche outlets and influencers.
CROWDFUNDING
Officially endorsed by Kickstarter, we create compelling crowdfunding strategies that hit the mark. Our timeline, templates and consultancy will guide you through every stage, helping you understand how to run a successful campaign and grow a long-lasting community around your idea.
1:1 MENTORSHIP
Talk through your ideas and plans to get guidance from an experienced expert with over a decade of experience. Make sure you’re on track for success and build a plan you can be confident in.
WHO WE WORK WITH
We are experts in launching and growing innovative and creative projects, with a focus on purpose-driven ideas across the creative, charity, startup, and design industries.
PAPERBOY
"He's a pro! Richard was knowledgeable and easy to work with. We gave him our brief and he quickly got us featured in several respected publications within our industry. Would definitely work with him again!"
MATT NGUYEN, FOUNDER OF PAPERBOY
BOXX
"Richard was really easy to talk to, practical and strategic in the way he worked, honest about what could be achieved and the communication was brilliant. He went over and above the initial brief and I will not hesitate to work with him again."
ANNA SAMUELS, FOUNDER OF BOXX
GOYA DESIGN
"Diligent and practical to work with, Richard helped us from the beginning to craft an amazing narrative and generated buzz amongst some really interesting publications and influencers."
OMAR BAKHSHI, FOUNDER OF TETHER AND GOYA DESIGN
ABOUT SHIFTMAKER
We thrive on pushing new ideas, challenging the status quo and shifting perspectives.
Inspired by the constant flux of the world, we embrace the notion of change as an opportunity for growth. We work with those who are driven by a mission and who are making a difference. We believe that by amplifying our voices, we can collectively reshape industries, challenge norms, and create a more inclusive and equitable society.
Our approach is fueled by creativity, strategic thinking, and a deep understanding of the unique challenges our clients face. We craft impactful marketing and PR campaigns that not only capture attention but also inspire action. Our work aims to spark conversations, provoke thought, and ultimately inspire meaningful change.
At Shiftmaker, we understand that true transformation is a collaborative effort. We foster partnerships built on trust, transparency, and shared values. Work with us to push a different narrative, shift paradigms, and shape the future.
RICHARD LING (FOUNDER)
Experienced in launching and growing innovative and mission-driven ideas across the creative, charity, design and startup industries. Richard has a wealth of experience across marketing, PR and launch campaigns. With over a decade of experience working with fast-growing startups and passionate creatives, he understands how to share and grow new ideas.
Mentor, advisor and speaker for the likes of Design Council, Plus X, Creative Scotland, Dyson School of Engineering, the Royal Conservatoire and the Royal College of Arts.
Crowdfunding expert since 2012. Raising over £1.6 million across multiple projects.
Led a team to successfully launch and fund a new creative tech device for children which was awarded Time Magazine's “Invention of the Year”.
Worked on a national PR campaign in partnership with The Fairtrade Foundation and well-known celebrities, resulting in thousands supporting a newsworthy petition and protest at Parliament Square.
Secured coverage for a collective of ESEA illustrators, generating proceeds for #STOPASIANHATE.
Frequently work with diverse founders from different backgrounds to share their projects as well as their personal stories in places like The Voice (#1 British national black newspaper) and Ageist, through to influencers like Georgie Ma (@chinesechippygirl) and even politicians like Stella Creasey.
Inspired by two mixed-heritage daughters to change the way things are done.